Test shot for spec campaign for Alzheimer's Association

So I'm working on a new spec campaign for my book and thought to throw it out there for the world to critique.

It's an outdoor execution, using UV to diminish a photo in order to reveal the text.

It can be found in all its glory at the following locations:

Alzheimer's Association spec treatment - Spouse

Alzheimer's Association spec treatment - Children

Alzheimer's Association spec treatment - Family

Feel free to critique with the gusto of a Spanish Inquisitor.