Anti-Car Theft Campaign?

At the L.A. Creative Club mixer in Century City a few weeks back, Hallisey and I spent a few minutes talking ads with a freelance copywriter from South Africa. For a while we stuck to the business at hand before drifting to conversation about things like this:


I guess you have to be in a certain market for products like that. By that I mean the lawless lands of a Mad Max movie or with high participation in monster truck rallies.